BLOG August 30th, 2019

Trucking Logos – How to Create Your Visual Identity

trucking logos

(Last Updated On: January 29, 2020)

Trucking logos are the picture you share with the world that will be a symbol of your new trucking company.

It’s the first thing you should do after thinking of a name for your trucking company when you’re creating your how to start a trucking company checklist.

You probably heard a lot of times that the first impression is the most important one, well, your trucking company logo will in most cases be the first thing your customers will remember.

Trucking logos as stamps on the industry

Your logo should be unique and recognizable, it should stand out from the rest of the bunch. Think of it this way, you’re the fresh new player that came into the game and you’re ready for them to remember and recognize you.

That’s the approach you should have when thinking about your trucking logos creation. If you’re making an entrance, make it a big one!

Just look at all the recognizable brands today, not only in the trucking industry, all of them took a unique approach when they were creating their logo.

Even though some may seem way too simple, there was a lot of time invested in the creative process behind them.

As the companies mature, and time passes, logos go through some changes, and a lot of companies were caught in that redesign trend. Once they were done redesigning, a lot of them concluded that their customers are more drawn to the old version of the logo, because they were already used to it.

This is why it’s important to have a good solution right from the start!

Where to begin?

Since the logo is the second step in the branding process, start from the first one, which is the name of the company!

You can include an element from the name or the whole name for that matter. Don’t shy off from checking out other companies, you might find a detail or a concept you like and get an idea of your own.

Don’t overthink the design, most of the time the simplest solutions are the best. Draw a couple of shapes and play with them, and if you find yourself stuck, go back to the lettering and playing with the name of the company.

Explore the internet to influence you and spark some ideas. Check this big guide for example.

When you get to the point to choose the color, pick a single color or the combination of colors, 2 is great, 3 is plenty, over 3 is a lot.

Things to avoid

  1. Don’t go with generic solutions. Yes, they are trucking logos, but the truck doesn’t have to be in it. It will look like just bunch of other trucking logos.
  2. Keep it simple, don’t make it too complicated so it can be recognized quickly.
  3. Don’t get caught in the popular solutions or trends. Your logo should be timeless.
  4. Avoid hiring amateurs to do your branding just because it’s cheap, it could have tremendous consequences to your entire business. Rather choose someone with a competitive price, who will do a great job.

Frequently Asked Questions About Trucking Logos

Q: How to draw a logo?
A: You can sketch on paper, and then draw in on the computer.

Q: What should trucking logos look like?
A: Simple, professional, straight to the point.

Q: Should I do it myself or ask for help?
A: If you don’t have any experience with graphic design, it would be a good idea to hire a professional.

One solution to all the problems with the trucking company branding

Not everyone can deal with branding issues and deliver the best possible solution for trucking logos.

Don’t feel frustrated if you find yourself stuck without a proper logo for your trucking company.

We can help you with that!

Our expert marketing team can create a professional logo just for you! They specialize in the trucking industry and can help you with complete marketing for your company and much more! We jumpstart trucking businesses with small fleets. Contact us now and get a discount on our premium package!

Conclusion

Trucking logos creation can be a stressful process if you try to do it on your own without previous experience.

To get everything done professionally and on time, give us a call, or send us an email!

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